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Data News & Events
Why Employee Experience Is the New Customer Experience
Happy and engaged employees create better experiences, which leads to more satisfied customers. Maybe it's time to blur the lines between the two?
Leap Into the Future: Shape Customer Journeys With Context
A marketing book that published in 1999 — yes, 1999 — points the way for what we should be doing in customer experience in the year ahead.
From South Africa to the Netherlands: A Firsthand Take on Startup Ecosystem Disparities
What makes one startup thrive when another one stalls? A lot of factors come into play, but from this author's vantage point, location plays an outsized role.
Why Business Intelligence Has a Role in the World of AI
Business intelligence has been around for awhile. AI, however, looks set to take its place. But will it? In data driven enterprises, there is a role for both.
How to Leverage Data Science to Capture the Fickle Consumer
Loyalty is complicated — and when it comes to the relationship between brands and consumers, it has become increasingly challenging to attain.
CMOs Share Ways to Save Money as Martech Investments Decline
According to Gartner marketing budgets have declined again. We asked CMOs to share their best tips when it comes to saving on martech and marketing budgets.
Your Vendor's Weakest Link Is Your Biggest Nightmare
When it comes to digital risks, vulnerabilities are contagious.
Move Beyond Surveys to Gain a Full View of Your Customers
Businesses have to analyze data that is more reflective of the voice of the customer (VoC) to enhance customer loyalty and drive the bottom line.
Sav Khetan: ‘Un-Silo’ Your Data Foundation to Enable Personalized Digital Experiences
Tealium's Sav Khetan discusses balancing personalization and customer privacy, the state of digital marketing and more in our latest DX Leaders interview.